Writing a quantitative research question
Formulating a quantitative research question can often be a difficult task. When composing a research question, a researcher needs to determine if they want to describe data, compare differences among groups, assess a relationship, or determine if a set of variables predict another variable. The type of question the researcher asks will help to determine
A Worm in Horseradish
“To a worm in horseradish, the whole world is horseradish”
–Isaac Bashevis Singer
The horseradish phrase was shared by Malcolm Gladwell when talking about Howard Moskowitz, a market researcher, who really got into his research on horizontal segmentation of spaghetti sauce. (For a really entertaining TED talk, click here). For my part, I’ve been thinking a lot about segmentation analysis for the past several weeks. Segmentation is a process of grouping things or people together who have similar attributes, while things or people in different groups are maximally dissimilar. [Read More]