Constructing Hypotheses in Quantitative Research

How you ask matters: The wording of your research question affects your analysis

When to use descriptive Statistics to answer RQs

Writing a quantitative research question

Formulating a quantitative research question can often be a difficult task.  When composing a research question, a researcher needs to determine if they want to describe data, compare differences among groups, assess a relationship, or determine if a set of variables predict another variable.  The type of question the researcher asks will help to determine

A Worm in Horseradish

“To a worm in horseradish, the whole world is horseradish”

–Isaac Bashevis Singer

The horseradish phrase was shared by Malcolm Gladwell when talking about Howard Moskowitz, a market researcher, who really got into his research on horizontal segmentation of spaghetti sauce. (For a really entertaining TED talk, click here). For my part, I’ve been thinking a lot about segmentation analysis for the past several weeks. Segmentation is a process of grouping things or people together who have similar attributes, while things or people in different groups are maximally dissimilar. [Read More]