Conjoint Analysis

Conjoint analysis is a statistical technique that helps in forming subsets of all the possible combinations of the features present in the target product. These features used determine the purchasing decision of the product. Conjoint analysis works on the belief that the relative values of the attributes when studied together are calculated in a better

Market Research

Statistics is a vital part of market research. Without statistics, market research would be impossible because statistics provide the data and information necessary to carry out proper market research. Statistics and market research then, go hand in hand as one is not possible without the other. For a free consultation on market research, click here.