Lifetime Value Analysis

 Understand Your Customers Through Lifetime Value Analysis

Lifetime Value (LTV) of a customer is an important metric to know about your customer base.  This metric can help you understand how many years are left within your customers as well as future revenue.  The metric also tells you the cost you should be willing to pay for a prospect.

The LTV helps you allocate resources to maximize the return on investment from each customer.

Net Revenue Through Lifetime Value Analysis

Knowing the Lifetime Value of a customer can save you money in the purchasing of a prospect list and ensuring that you maximize your profit from that customer.


  • A dollar value associated with a customer;
  • A write-up, verbal explanation, and recommendations.