Surveys can be a crucial part of a company’s business and customer intelligence. Surveys can assess the attitudes and perceptions about your products, services, or aspects of your industry. The validity of surveys is so compelling that survey findings are even admissible in court. Surveys should be designed well, administered with care, and the descriptive and inferential findings presented accurately; then, and only then, can business intelligence really be defined and applied.
Surveys as Marketing Material. Surveys are also used as source material for blogs, journal articles, and other marketing material. Many companies are finding their survey material fills the top of their marketing funnel.Statistics Solutions provides key assistance in: