Virtual Chief Marketing Officer™
Have you talked about using your data but aren’t quite sure how or where to start? Are you currently using your customer data, but want fresh ideas of how it can be used? You are not unique. Many companies are profitable with good teams, and they too often don’t fully aggregate and use data to the fullest extent.
As a Virtual CMO™, we organize and clean your data (even messy data), create specific key performance indicators, assess the greatest opportunities (e.g., customer acquisition, forecast your most profitable marketing spend, cross-sell, customer retention, etc.), conduct analyses and prepare an actionable report, in layperson terms. The result is that you get to make smarter data-driven sales and marketing decisions.
We differentiate ourselves from others by following-up on your project and your ROI.
Key Features. Use segmentation findings to identify specific message target; Create profiles of highly profitable customer groups; Campaign recommendations to easily target your “likely-to-purchase” customers and prospects; Use customer intelligence to create email, re-targeting, and pay-per-click campaigns.
Distinguishing Features. Turnkey marketing program: Set-up an ROI tracking system in your organization to clearly see the ROI by channel, product, and/or service. We work with you to tweak existing campaigns based on the customer response data.
The Process. Kick-off meeting with key marketing team and CEO to better understand your business and current marketing efforts. Possible survey of existing clients to assess buying behaviors and demographic characteristics; Organize and clean your data, and append additional data (as necessary); Conduct analyses to segment your customers into customer profiles (clusters of types of customers); Create and implement a direct mail, online, mobile and/or print ad campaign (as appropriate); Set-up a ROI reporting system; Review ROI and revise marketing efforts based on findings.
Our passion is data analytics in the service of smarter sales and marketing campaigns in competitive markets. It costs nothing to learn how our programs can make your marketing team even more effective. To arrange your free 30 minute consult contact our office at (877) 437-8622.