The Listening Styles Profile (LSP-16) is a field-tested instrument that was developed to understand how people listen and what they prefer to listen to. It is applicaple in a variety of subject areas.
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The Listening Styles Profile has a self-scoring answer sheet along with an interpretation guide. The Listening Styles Profile describes the following four listening styles: People Oriented, Action Oriented, Content Oriented and Time Oriented. It includes a guide on how to administer the instrument and what to do at the completion of the examination.
The LSP takes about 15 minutes to complete.
Authors: K.W. Watson, L.L. Barker and J.B. Weaver
SPSS Syntax:
COMPUTE RiskPerceptionRawScore=(SUM(q1_9,q2_9,q3_9,q4_9,q5_9,q6_9)) -
(SUM(q7_9,q8_9,q9_9,q10_9,q11_9,q12_9)).
EXECUTE.
COMPUTE RATRawScore=SUM(RAT_q1,RAT_q2,RAT_q3,RAT_q4,RAT_q5,RAT_q6,RAT_q7,RAT_q8,RAT_q9,RAT_q10,
RAT_q11,RAT_q12,RAT_q13,RAT_q14,RAT_q15,RAT_q16,RAT_q17,RAT_q18,RAT_q19,RAT_q20).
EXECUTE.
EXAMINE VARIABLES=RATRawScore RiskPerceptionRawScore Age
/COMPARE VARIABLE
/PLOT=BOXPLOT
/STATISTICS=NONE
/NOTOTAL
/MISSING=PAIRWISE.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI R ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT RiskPerceptionRawScore
/METHOD=ENTER RATRawScore Control_ExperimentalGroup
/SCATTERPLOT=(*ZRESID ,*ZPRED)
/RESIDUALS HIST(ZRESID) NORM(ZRESID).
Validity and Reliability:
Basic items developed by the Listening Styles Profile were generated from a methodical review of literature identifying listening behaviors, plus the addition of professional experiences presented by Watson and Barker (1995). According to Watson and Barker, these items were then screened by a pool of listening professionals. The first instruments included thirty items each and were administered to several pilot groups to test for contextual understanding and simplicity of administration (Watson, 1984). The instrument was then refined after item analysis to include twenty-four items that were later subjected to factor analysis.
As the Listening Styles Profile has been refined, the descriptive labels have been customized to clarify category traits and to avoid a positive or negative word-association prejudice (Watson & Barker, 1995, p.12).
Where to Purchase:
http://www.pfeiffer.com/WileyCDA/PfeifferTitle/productCd-0883904659.html
http://www.amazon.com/Listening-Styles-Profile-Combo-Package/dp/0883904659
References
Kiewitz, C. Weaver, J. B., III, & Brosius, H.-B. (1997). Cultural differences in listening style preferences: A comparison of young adults in Germany, Israel, and the United States. International Journal of Public Opinion Research, 9(3), 233-247.
Myers, S. A., & Anderson, C. M. (2008). The fundamentals of small group communication. SAGE.
Sargent, S. L., Fitch-Hauser, M., & Weaver, J. B., III. (1997). A listening styles profile of the type-A personality. The International Journal of Listening, 11(1), 1-14.
Watson, K., Barker, L. L., & Weaver, J. B. (1995). The Listening Styles Profile (LSP-16). Development and validation of an instrument to assess four listening styles. The International Journal of Listening 9, 1-14.
Weaver, J. B., III & Kirtley, M. D. (1995, Winter). Listening styles and empathy. Southern Communication Journal 60(2), 131 – 140.


