Improve Your Marketing Campaigns Through Cross-Sell and Up-Sell Analysis
Marketing campaigns can be enhanced by using cross-sell/up-sell analysis. These analyses tell you which additional item D, E or J is most likely to be sold with item A, B, or C.
These analyses are based on association rules which yield a Lift Ratio. Lift ratios above 1.0 suggest the rule is worthwhile.
Net Revenue Through Cross-Sell and Up-Sell Analysis
Cross-sell/up-sell analysis, through the use of association rules, can inform you of the next best offer to suggest to a customer.
- Calculation and table of the different rules;
- Determine the Lift ratio of each rule;
- Write-up of finding, verbal explanation, and recommendations.